Chip and Dan Heath

8/6/2009
Chip and Dan Heath
Made to Stick
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What do you really need to change?
You've signed up for change you have to open up to it.
2 systems, planner and doer
Human rider sitting on top of Elephant. If the rider knows where it wants to go the elephant has to agree. The rider has to convince usually be emotion first.
1st grade can't read but the teacher knows they can't motivate them based on the jr. high but rather if you work hard you can be as smart as a third grader.
Lets say we have 9 major ministries and 2 don't work that well. Ignore the bottom 2 and the middle 5 and look at the 2 that are working. Focus on the bright spot and clone it.
Kids malnourished, found a few that were fed well looked for what they were doing and duplicated it.
What is God blessing and lets do more of it.
Big problems are rarely solved by big solutions but small solutions. The elephant has to be able to create solutions that are in real time so they are motivated. We need to shrink the change. The power of a dime.
Once we get the elephant to start listending to the rider we need to prepare them for adversity.
n shaped curve up high on Hope, then you are going to U for valley of insight, then another peak back to confidence. We need to reframe our “hell” into insight. Since this has been pointed out ahead of time they realize it's part of the process and they don't judge themselves as much.
Tiget woods knew that he had to change his swing even though he was the best. He had a growth mindset and knew with work he could go through the learning curve and become better. There has to be then a tolerance for failure.
In a time of change failure is a necessity likein lifting weights. That is how you get stronger. Failure is an early sign of success.
Someone lost 10 million at 3m thought he was going to get fired. I just spent 10 mil. Educating you I'm not going to fire you.
WE might not have a person problem but a situation problem. We attibute things to people not their situation. Make it easier for the elephant to go down hill.
The rider is the logic, the ethos is what appeals to us. It attracts a pattern. Many of us have gone through tougher changes with marriage but we like it emotionally.